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AST New Energy
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OUR COMPANY

AST New Energy is a subsidiary of AST Technology – a Swiss and Austrian based company combining the expertise of 60 PhDs, Engineers and specialists.

ABOUT US

Each of our renowned senior expert has on average 30 years of expertise in his specific area of New Energy.

Construction Worker

AST New Energy endeavors to provide green energy infrastructure globally by tapping clean energy sources like Solar Energy, Wind Energy, Hydro Energy and Green Hydrogen fuel. 


We develop green energy projects like Solar power plants which are flexible energy technology i.e. near or at the point of use and like a traditional power plant, Wind turbines Windmills, and green hydrogen as a clean and green fuel.  

Our Leadership

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Amit Kaushik

Group CMO — India

Amit holds Engineering and MBA degrees from reputed institutes in India. He has a professional experience of over 20 years in Graphite Electrode and Steel manufacturing Industry having global exposure in Business Development, Marketing & Sales, Supply Chain Management while dealing with world class clientele. He is widely travelled to about 27 countries across all continents.

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Fabrizio Masia

VP Sales — EMEA

Fabrizio has a experience in marketing and sales manager with more than 25 years in B2B sales, business development and marketing of value-added technical solutions, within multicultural business organizations, serving global markets, working 15+ years for the major carbon and graphite producers.

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Hudison Souza

North America Technical Director — Brazil


He has more than 25 years’ experience in Graphite Manufacturing and process engineering. He has also experienced in material ordering, international business affairs in America’s area.

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Aly Abouelnaga

North and East Africa CMO — Egypt

Aly holds a Mechanical Engineering degree from Egypt. He has more than 23 years’ experience in international marketing & sales. He has spent 5 years in MAN, then working in sales for 18 years in Kimberly Clark Professional. Now he is covering Northeast Africa, East Africa and Levant countries.

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Dr Said Alameddine

Group CEO — Switzerland

Dr Said ALAMEDDINE is an innovative business leader, entrepreneur of tech world and leading expert in mineral material with more than 30 years of experience in engineering, quality assurance, consultation, and international marketing. He has MSc in Advanced Studies, Instrumentations and Measurements from Bordeaux University and Executive MBA from School of Business in Switzerland and PhD in nuclear Chemistry from CNRS in France

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Roelf Van Rensburg

Africa CMO — South Africa

Roelf holds engineering and MBA degrees from UP and PBS. Roelf has extensive process engineering experience. He developed products that have solved both metallurgical needs as well as novel recycling solutions to difficult industrial by products. In addition to his extensive experience, Roelf is a certified workplace coach and six sigma black belt.

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Jose Luiz Martinez

South America CMO — Brazil

Jose Luis holds Mechanical Engineering from Brazil. With 30 years of experience, He has the extensive process engineering experience and steel manufacturing. He has also experienced in material ordering, international business affairs in America’s area.

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Yang Lu

China CMO — China

Yang has a nearly 30 years of experience in Metallurgical Industry, including 10+ years as project manager worked for Sinosteel Corporation in China, India and South Africa and more than 10 years in sales, refractory for BF and SAF in China.

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Didier Morice

Group CTO — France

Didier has an engineering degree from Arts et Metiers, one of the most famous high school in France. He worked for more than 20 years in various technical positions in the Graphite electrodes industry. During the last 10 years, he focused on the industry 4.0 and the ways of using big data to improve processes of the industry.

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Geraldo Ferreira

Americas CEO — Brazil

Geraldo has a business executive experience with more than 22 years in sales, technical and new business development across multiple segments (steelmaking, non-ferrous metallurgy and foundries) in several countries in Americas region.

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Amira El-Husseini

Oceania CEO — Australia

Amira is graduated in Business Administration from Australia. She has more than 20 years of experience in Business Management, administrative and executive support. She has vast experience in Data Migration and Validation and also Business Modelling and Analysis.

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Dr Said Alameddine

Group CEO — Switzerland

Dr Said ALAMEDDINE is an innovative business leader, entrepreneur of tech world and leading expert in mineral material with more than 30 years of experience in engineering, quality assurance, consultation, and international marketing. He has MSc in Advanced Studies, Instrumentations and Measurements from Bordeaux University and Executive MBA from School of Business in Switzerland and PhD in nuclear Chemistry from CNRS in France

Image by Shapelined

Fabrizio Masia

VP Sales — EMEA

Fabrizio has a experience in marketing and sales manager with more than 25 years in B2B sales, business development and marketing of value-added technical solutions, within multicultural business organizations, serving global markets, working 15+ years for the major carbon and graphite producers.

Image by Shapelined

Hudison Souza

North America Technical Director — Brazil


He has more than 25 years’ experience in Graphite Manufacturing and process engineering. He has also experienced in material ordering, international business affairs in America’s area.

Image by Shapelined

Aly Abouelnaga

North and East Africa CMO — Egypt

Aly holds a Mechanical Engineering degree from Egypt. He has more than 23 years’ experience in international marketing & sales. He has spent 5 years in MAN, then working in sales for 18 years in Kimberly Clark Professional. Now he is covering Northeast Africa, East Africa and Levant countries.

Image by Shapelined

Amit Kaushik

Group CMO — India

Amit holds Engineering and MBA degrees from reputed institutes in India. He has a professional experience of over 20 years in Graphite Electrode and Steel manufacturing Industry having global exposure in Business Development, Marketing & Sales, Supply Chain Management while dealing with world class clientele. He is widely travelled to about 27 countries across all continents.

Image by Shapelined

Roelf Van Rensburg

Africa CMO — South Africa

Roelf holds engineering and MBA degrees from UP and PBS. Roelf has extensive process engineering experience. He developed products that have solved both metallurgical needs as well as novel recycling solutions to difficult industrial by products. In addition to his extensive experience, Roelf is a certified workplace coach and six sigma black belt.

Image by Shapelined

Jose Luiz Martinez

South America CMO — Brazil

Jose Luis holds Mechanical Engineering from Brazil. With 30 years of experience, He has the extensive process engineering experience and steel manufacturing. He has also experienced in material ordering, international business affairs in America’s area.

Image by Shapelined

Yang Lu

China CMO — China

Yang has a nearly 30 years of experience in Metallurgical Industry, including 10+ years as project manager worked for Sinosteel Corporation in China, India and South Africa and more than 10 years in sales, refractory for BF and SAF in China.

Image by Shapelined

Didier Morice

Group CTO — France

Didier has an engineering degree from Arts et Metiers, one of the most famous high school in France. He worked for more than 20 years in various technical positions in the Graphite electrodes industry. During the last 10 years, he focused on the industry 4.0 and the ways of using big data to improve processes of the industry.

Image by Shapelined

Geraldo Ferreira

Americas CEO — Brazil

Geraldo has a business executive experience with more than 22 years in sales, technical and new business development across multiple segments (steelmaking, non-ferrous metallurgy and foundries) in several countries in Americas region.

Image by Shapelined

Amira El-Husseini

Oceania CEO — Australia

Amira is graduated in Business Administration from Australia. She has more than 20 years of experience in Business Management, administrative and executive support. She has vast experience in Data Migration and Validation and also Business Modelling and Analysis.

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